hile we’re supporting five major universities to help their jazz guitar students finish out the semester through our online guitar lessons and Video Exchange learning, adult players around the world are turning to their creative side while at home. They are learning more guitar skills, techniques and more tunes at ArtistWorks. Some are crossing genres in order to expand as a player. With 9 guitar courses and a 10th coming – one for adult beginner acoustic guitar players – we’re busy! Our online guitar faculty are readily available to respond to their online students’ video submissions right now, so our students are getting even more individual guidance from master guitar players.
We’ve begun a 5 day Challenge as well. Blues Guitar and Rock Guitar are out and Vocals are coming this week. We wanted to give musicians something musical to focus on for a while and the 5 Day Challenge is proving quite popular. Also, our faculty are posting live events on Facebook and Instagram, entertaining their neighbors from their doorstep and posting 20 second long videos so people know how long to wash their hands. A few have gotten innovative with some musical parodies of songs that lend themselves to “Corona” and “Virus”.
Our team is all working from home, so the only changes at ArtistWorks is our studio is dark. We had planned on the “Big Bluegrass Getaway #3” for March 26th, but had to postpone it. Three winners were coming to our studios to learn from and jam with Bryan Sutton (flatpick), Andy Hall (dobro) and our newest online faculty, Noam Pikelny ( banjo). We’re not going to promote another getaway until the situation at large calms down.
We’ve seen a pick up in demand on all levels of customers, from independent high school students, adult learners from around the world, people interested in taking the 12-week certificate courses to high interest in the new acoustic guitar course for beginners.
Our biggest concern is what the state of online music instruction will be if these massive unemployment numbers continue.
Our online faculty, whose touring, performing and recording revenues have entirely stopped, are appreciative for the alternative income that comes from teaching the world music at ArtistWorks. Listening to music is incredibly satisfying but playing it is about 100 times more enjoyable AND therapeutic.