Gibson has announced the promotion of Elizabeth “Beth” Heidt to the role of Chief Marketing Officer, Gibson Brands. A 7-year veteran of Gibson, Beth spent her early years at Gibson in Entertainment Relations, and in 2021 was promoted to Vice President of Cultural Influence.
An expert team builder and marketer, Beth will also join Gibson’s worldwide leadership executive team. Prior to Gibson, Beth worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.
As Chief Marketing Officer, Beth will be responsible for overseeing Gibson Brands’ global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions, as well as the Gibson Gives Foundation.
A lifelong music lover, throughout her career at Gibson, Beth has been tenacious in ensuring the loyalty of Gibson artists by taking great care of the musicians and their teams, and has been integral in forging strong, new business partners across entertainment, and all genres of music. Beth has been influential in brand-building initiatives, elevating artists throughout the world and amplifying their unique voices, while creating meaningful impressions across artists, film, and TV properties, and the brand’s own digital platforms, reaching multi-millions worldwide every day.
Beth is a board member of the Gibson Gives Foundation, the philanthropic arm of Gibson whose mission is to support non-profit organizations in their efforts to advance musicians, youth-focused education, music, and wellness initiatives. 100% of all donations to and from Gibson Gives–a 501(c)(3) organization–go towards giving the gift of music. In the last three years, Gibson Gives has raised over $3.5 million dollars worldwide through its mission. She is also on the Music Advisory Board of the Save The Music Foundation.
More information is available HERE >>
Gibson Brands, Inc.
(via Prime PR Group, Inc.)